Why do you need a domain name?
Immediate brand recognition
One of the biggest perks you enjoy when you buy a domain name is instant brand recognition. This is especially true if you get one that is not only unique to your company, but also memorable and easy to spell.
Using your company name or initials in your website name helps to immediately tell people that the website belongs to you. Also, buying web addresses like premiumwines.com or carrepairs.com makes your value proposition clear. People don’t have to guess what kind of products you sell or what type of services you offer, saving you time and money on branding efforts.
Great marketing benefits
Domain names for sale also provide your business with a great starting point for online marketing and promotion. You can use them to quickly tell internet users who you are and what you offer. You can create sub-domains specifically for certain products or services, and use them to draw web traffic. In addition, website names can also be used offline with print ads, billboards, and TV ads as a way of letting consumers know where they can get more information about your business when they are ready to make a purchase.
Trust and authority
Another benefit of buying a domain name is that it helps to add credibility to your company. A unique and relevant website name reinforces your brand and makes you appear professional and authoritative to both your customers and competitors. This gives consumers the confidence to share information with you and buy the products you have for sale. This trust comes from the fact that consumers know getting a personalised or branded website name is expensive and means fulfilling certain requirements. Fly-by-night operations or scammers do not typically invest in this kind of expense or effort.
SEO advantages
When you buy a domain that’s personalised to fit your brand, you are essentially giving your business a face that search engines can quickly recognise. This way, it’s easier for them to rank your website at the top of search results when a user types a relevant keyword or search term. The higher your ranking is, the more people are likely to see your site and click on it. This increased consumer traffic can significantly increase your conversions and sales.
What is a domain name?
When you’re trying to launch a website online, one of the most common questions you’ll ask yourself is “what is a domain name?” Essentially, a domain name is the unique web address that browsers use to find your company or organisation on the internet. It can be used in a website, such as www.mynewbusiness.com, and in an email address, such as [email protected] instead of the usual @gmail email.
Domains for sale can be used for business purposes as well as personal or non-commercial means. They usually have up to 63 characters, without spaces, and including the letters A to Z. You can also include hyphens, and the numbers 0 to 9. So, if you have a company in Sydney called ABC Widgets, a good website name is www.abcwidgets.com.au
Domain names have two parts, the main domain and the Top Level Domain (TLD) or the domain extension. In our example above, the main domain name is “abcwidgets” and “.com.au” is the TLD.
How do domain names work?
Every website has a corresponding IP address, which is a set of numbers used to locate a server where that website is hosted. When you’re looking for a particular website, your browser will need the IP address of that site so it can fetch the webpages and show them to you. The problem is that remembering a long set of numbers for every website you want to visit can be quite difficult, not to mention time-consuming. To make the user’s life easier, domain names were created as human-friendly equivalents to IP addresses.
Each domain for sale is assigned to one unique IP address. When you type a domain into your web browser, your computer will check a DNS server—a super computer that acts as a database for all IP addresses and their corresponding domains—to obtain the specific IP address of the site you want. Once it is found, your computer will fetch the site and display it through your web browser.
Considerations before buying a domain name
Business branding
Before you buy a domain, you first need to consider your company’s branding strategies. After all, this seemingly small element will become a crucial part of your marketing efforts, both online and offline.
You have to consider how your web address fits into your current marketing collateral. Will it look good on your flyers and posters? Will it fit well with your association’s or organisation’s social media accounts? Don’t just go for a name that sounds good. Instead, choose and buy a website address that actually represents your brand and is highly intuitive.
It also needs to be able to blend in well with your current branding efforts. This way, consumers will be able to quickly connect the site with your business and easily guess what kind of services or products you are selling. Also, make sure your domain is unique, memorable, and easy to type.
Relevant keywords
Some of the best domain names in Australia strike a good balance between clever keyword usage and unique, catchy branding. Using this technique will increase your chances of ranking higher in SERPs because search engines will find it easier to identify your website. Opt for keywords that are relevant to your business and those that you want to rank for. However, don’t rely too much on the most popular terms as you may encounter an availability issue. Most of them are already taken, and many local and international companies are competing over those still available.
For better results, choose synonyms of common keywords and pair them with your business name or the acronym of your brand. Make sure, though, that you are careful with your keyword usage. Don’t cram multiple key terms in your website address because doing so may make it difficult for you to acquire high rankings as search engines might think your name is spammy. If you find a website address that you really want, but it’s already taken, you can always backorder it so you’ll be notified once it becomes available.
Budget
Buying domain names can be an expensive investment, especially if you’re looking to obtain web addresses with popular or in-demand keywords. You may also need to pay a higher price for old or existing website names that already have a large following or ranking and have experienced heavy traffic before.
Certain extra services such as search engine optimisation, website management, privacy features and other site protection services may also add to domain name costs or fees. Make sure you consider these factors carefully before you take the leap and buy a website address.
It’s also good to compare several variations of the names you want. This way, you can be sure which one is most affordable for you. As an added tip, you can save money by paying for long-term registration instead of the typical annual registration. This way, you also won’t have to take time to renew your site address with your chosen registrar. Here at webbuddy, we also offer some great deals and cheap discounts that you can take advantage of. This way, you can buy and take ownership the best website name without breaking the bank.
Domain extensions
Domain extensions can be great tools for improving your site’s branding and making it unique. You can also use them to target a more localised market. For instance, if your business is based in Melbourne, NSW, Sydney, or any other major city in the country, you can buy a domain name with “.com.au”, “.sydney”, and “.melbourne” extensions. This indicates that Australian residents and consumers are your main target market and that you most likely offer local products.
This is extremely valuable because search engines like Google put more weight on local search. Other great alternatives you can use for your TLD include “.net.au”, “.asn.au”, and “.org.au”.
Copyrights and trademarks
Another crucial factor you must consider when you buy domain names is uniqueness. Do proper research to make sure that the website name you buy is truly one-of-a-kind. You must avoid buying names that are already trademarked by other companies or those that are sound too similar to popular names or brands. This way, you can avoid brand confusion as well as costly legal trials or trouble.
How to buy a domain name that’s perfect for you?
Now that you know what factors to consider before you jump into the domain buying process, we move on to the most logical step—finding how to buy a domain name that’s perfect for your business. Here are some simple, yet effective, tips to follow:
Use relevant keywords wisely
Using the right keywords for your website’s name will not only help boost your company’s SEO, but also make sure that consumers get a clear idea of what your site is about. However, it’s not a good idea to cram too many keywords into the name either because Google and other search engines might think it is spam. Also, avoid using very common keywords to avoid too much competition for the words. Better buy a web address that uses synonyms or do a play on words.
Keep it short and simple
Another great tip is make sure you purchase a domain name that’s short and simple. This will not only help make it easier to remember, but also help make your site seem more credible. This is especially important if you’re running a shopping or eCommerce website. A good rule of thumb would be to choose a domain that passes the “radio test”, where people are able to remember and correctly spell the name after they hear it once.
After discovering your domain, you don’t have unlimited chances to get an individual to visit your site. Most likely you will only get one opportunity. If they type in the right name, they arrive at your site. But if they heard your domain wrong, they won’t be directed to your website and you might lose that potential customer forever.
Make sure it is easy to pronounce
Aside from being short and simple, some of the best Australian domain names are those that are easy to pronounce. You might wonder why this is the case, considering people will often be typing website addresses into search bars and web browsers instead of saying them out loud. But this factor is important because humans have a tendency to better remember things that they can easily say and think about in their minds. This is caused by a human cognitive bias called “processing fluency”. If your website address is easy to pronounce, there is a higher likelihood that people will be able to instantly recall it and correctly spell it when they want to search for your site online.
Think of your target area
When you buy domains, consider your location and target market. Going for more location-specific domains will allow you to zero-in on consumers that are nearest to you and who are most likely going to buy your products. Plus, local search is currently a big thing in the search world, with Google creating different features and tools that help people lookup businesses and shops that are within their neighbourhoods and cities. You can include your location (country or city) in your main domain or you can choose a local TLD like “.com.au.”
Avoid numbers and special characters
Another important guideline to follow when you buy a domain name is to avoid using numbers and dashes, and other special characters unless they are actually part of your company’s name or brand. This way, you can avoid the risk of having people misspell your website address when they’re typing it into their browsers or are searching for it online.
If you do need numbers and special characters in your web address, it’s best to keep them to a minimum. It’s also a good idea to register common variations to make sure that people will still land on your website even if they misspell the URL.
How to get a domain name registered without any hassle?
Get rid of any misconceptions you might have
People tend to have two main misconceptions about registering domains. The first is that you need to have a website before you can actually go through with the registration. The second is that the process itself is complicated and time-consuming. Fortunately, both of these things are not true.
You can get a domain registered without having a live website. A lot of people do this just so they can make sure they have first dibs on a website name that they really like. There’s also a fairly large number of webmasters out there who park domains because they have great website ideas for those addresses, but are not yet ready to commit to paying for web hosting.
Doing proper research will help you get rid of these common misconceptions. Once you accomplish that, you’ll be able to see that registering a domain is a simple process and there’s really nothing to worry about.
Buy your web address from an accredited company
Established companies have gone through proper accreditation and they make sure that their processes are as secure and hassle-free as possible. This way, their clients would feel confident transacting with them. Webbuddy operates under this guiding principle. With us, you can find the best and cheapest domain names and register them in a few simple and easy steps.
You won’t have to jump through a lot of hoops or go through complicated and confusing technical jargon just to find and buy the best website address for your business. We also have a team of experienced and highly skilled customer support specialists who are always ready to assist you. You can contact them through emails, phone calls, or online chat.
